Hi! I’m Lauren, the writer, photographer, and recipe developer for Pinch of Parsley. I started this blog and business with two things in mind: eating vegan and/or plant-based food is NOT boring or bland, and you eat with your eyes first, so make it look dang good. My recipes range from light & healthy to rich & indulgent, all of which utilize vegan ingredients.
Alongside like-minded brands, I aim to tell captivating stories through flavors and imagery. I love helping brands attract their ideal customer through creative food and product photography. I'm also a freelance food photographer and stylist in the NYC area working with restaurants, brands, and other bloggers.
There are many ways we can work together, here are some examples of my services:
Recipe Development: I am constantly thinking up new, fun, and seasonal vegan recipes. If you’re looking for someone to develop, test, edit, photograph, or consult on recipes, I'm your girl. Most of my work consists of doing recipe development and photography packages for brands.
Food Styling & Photography: Make your product come to life! I am available for hire for food and product photography, photo styling, and photo editing projects.
Sponsored Posts: Sponsored posts are an effective and organic way to connect my wonderful readers with your fabulous brand or product. Sponsored posts can be a single simple post, or a whole series complete with Instagram stories, reels, and IGTV features as well!
Food Photography for Fellow Bloggers: Blogging is a 24/7 job and you have to wear so many different hats. Let me take something off your plate (no pun intended) by shooting your recipes for you! This will open up hours of time that you could use in a different aspect of your business.
Restaurant Photography & Branding: I will capture stock photos for use on your website, menus, marketing material, and social media platforms. With the increase of online ordering, now is a great time to invest in high-quality images to attract customers!
Blog Post: I would love to work with you to get your name out there! I will write a 300-word minimum blog post featuring your brand or product with backlinking to your site. This is typically paired with recipe development and food photography.
Freelance Writing & Editorial Work: In addition to photography and recipe development, I love writing, hence the blog! Whether you need assistance coming up with copy, a guest blogger, an editorial content creator, or any other project that requires copy writing, I'm here for you.
Brand Ambassadorship: As a blogger, I use all kinds of products on any given day. From kitchen tools and equipment to props to ingredients. I am always open to considering brand ambassadorships opportunities, which I showcase through my website and socials.
Pins on Pinterest: It’s no secret the best way to grow on Pinterest is to have high-quality content and to post regularly. Let me take some of the workload for you by creating 20 custom pins for each recipe.
Not seeing exactly what you are looking for? Don’t worry! Everything is completely customizable and each package is tailored to what will serve you and your company best. Please reach out with any questions! Media kit is available upon request.